Children of parents who talk to their teens regularly about drugs are 42% less likely to use drugs than those who don't, yet only a quarter of teens report having these conversations.

Red Ribbon Campaign ® Blog

Enrique Camarena Red Ribbon Award Recipient

Posted on 02/26/2020 @ 08:03 AM

Sunny Lofton, Principal of La Vista Center in Fair Oaks, California is the 2020 recipient of the Enrique Camarena Red Ribbon Award. The annual award recognizes and honors individuals who have made a significant contribution to the field of drug prevention, and the winner personifies Agent Camarena’s belief that one person can make a difference.

He was nominated for the award by La Vista school counselor Trudy Boyd who described him as a role model for all students to follow. “He is friendly, upbeat and happy and will go out of his way to help the students in any way he can,” she said. “Sunny takes on any situation given to him and manages it in order to attain the best possible outcome.”

A second year Principal at La Vista Center, Sunny has welcomed several outside groups to the school to present information about drug prevention and intervention. In addition to encouraging others to stay drug-free, he is also an advocate of sports programs and work projects designed to keep students’ minds active. Sunny also makes it a priority to get the school’s therapists involved when a student struggles with drug use and addiction. “I attempt to use alternative discipline measures instead of just suspension for those who are caught with drugs or alcohol in their possession.”  He said. He also implemented the use of an app that allows students to stay anonymous when they want to report drug use on campus. He often uses the slogan “Find Your Path” and tries to help his students find their individual and unique ways to be successful. His message for schools and teachers is to recognize their impact and influence over their students’ lives. “Kids are at risk now more than ever,” he said. “And while drugs like marijuana and the use of vaping are on the rise, I am still fighting the fight!”

If you know someone who is an outstanding contributor to the field of drug prevention in your community, you may nominate them by completing the Enrique Camarena award form located inside the School Planning Guide. You can download it here:

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Red Ribbon Fridays

Posted on 02/21/2020 @ 08:47 AM

Teachers, we want to hear from your students. Ask them to think of a time when they took an opportunity to encourage someone to stay drug free.

  • What were the circumstances?
  • How did it turn out?
We’d like to hear their story. Have them send us their name, grade and school name and they could be featured online and receive a discount on Red Ribbon merchandise. Email us at: by Friday, February 28.

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Red Ribbon Campaign Announces 2020 National Red Ribbon Week Theme

Posted on 02/03/2020 @ 10:30 AM

New Theme is: “Be Happy. Be Brave. Be Drug Free.” ™

Miami (February 3, 2020) – The Red Ribbon Campaign unveiled its new 2020 Red Ribbon Theme, “Be Happy. Be Brave. Be Drug Free. ™” which was chosen from hundreds of submissions through a national contest, and will be used throughout 2020 in thousands of schools and communities across America.

Submitted by Tricia Nelson, a Physical Education Teacher at Locust Corner Elementary School in Cincinnati, the theme will help amplify the campaign’s mission which is to encourage children, families and communities to live healthy, safe and drug-free lives. The theme will especially be highlighted during Red Ribbon Week®, the nation’s oldest and largest drug prevention program, taking place each year from October 23 through 31st .

A first year Elementary School teacher, Tricia aims to instill hope and strength in her students. “I often tell my students that they are brave and strong, especially if they are having a hard time with a new activity,” she said. She emphasized the importance of the Red Ribbon Campaign’s message which she hopes will resonate when challenges arise. “I love how the campaign starts a difficult conversation between students and teachers,” she said. “I hope that when faced with tough decisions, students look back, remember Red Ribbon Week and make healthy choices.”

Last year, Tricia’s students participated in a dress up day called “Sock it to Drugs.” Students also discussed making healthy choices and talked about their future hopes and dreams. “I really would like the theme to inspire others for use as their mantra. Bravery is not just for superheroes.”

Each year the National Family Partnership (NFP) sponsors the Red Ribbon Theme Contest by inviting Americans across the country to submit a unique slogan that captures the essence and mission of the campaign.

“We really strive to give educators and students a chance to shape the campaign in a way that is meaningful and relevant to the community each year,” said Peggy B. Sapp, NFP President. “So many of our youth are fascinated by superhero culture from Superman and Wonder Woman to Captain Marvel and Spider-Man. It’s only fitting that this year we encourage them to be happy, brave and drug free.”

Theme submissions are accepted beginning January 1 through December 2. Winners receive national recognition and $500 worth of Red Ribbon Week themed merchandise for their local K- 12 school. Individuals who are interested in purchasing Red Ribbon Themed products should visit, the official supplier of the Red Ribbon Campaign.

Get involved! Share your Red Ribbon plans/events here. Check out our 2020 Red Ribbon Planning guide here, and get a head start on purchasing your Red Ribbon themed supplies by visiting, the official supplier of Red Ribbon Campaign themed merchandise.

About the National Family Partnership

The National Family Partnership was established in 1980 and is a national leader in drug prevention, education and advocacy. Its mission is to educate families, and to help kids grow up safe, healthy and drug free, through the promotion of two national campaigns: Red Ribbon Week® and the Lock Your Meds campaign for prescription drug abuse awareness. Learn more about Red Ribbon Week at, Lock Your Meds at and NFP at

About the Red Ribbon Campaign

The Red Ribbon became a symbol for drug prevention in 1985, in response to the murder of DEA Special Agent Enrique “Kiki” Camarena. Informed Families started the first county-wide Red Ribbon campaign in 1986. In 1988, NFP sponsored the first National Red Ribbon Week® celebration. Today, the Red Ribbon serves as a catalyst to mobilize communities to educate youth and encourage participation in drug prevention activities. Since that time, the campaign has reached millions of U.S. children and families.

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Have You Heard of the Dry January Challenge?

Posted on 01/13/2020 @ 01:15 PM

Have you heard of the Dry January Challenge? Dry January is a campaign urging people to abstain from alcohol during the month of January. Learn more about how taking a break from drinking for 30 days can lead to lasting health benefits. 

Click Here

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National Family Partnership Announces Winners of the 9th Annual National Red Ribbon Photo Contest

Posted on 12/02/2019 @ 09:08 AM

Miami, FL (December 2, 2019) – National Family Partnership (NFP) is proud to announce the 20 winners of its 9th Annual National Red Ribbon Week Photo Contest, that was held in conjunction with National Red Ribbon Week which takes place each year from October 23 through 31.

Co-sponsored by the Drug Enforcement Agency, the annual contest invited families and schools across the country to decorate the fronts of their homes and school campuses with a double-looped red ribbon in order to draw attention to the importance of staying drug free.  This year all submissions were required to incorporate the 2019 campaign slogan, Send A Message. Stay Drug Free.™

The winning photos were among hundreds of entries uploaded to Ten winners received the most votes in their designated regions, and ten winners were chosen to receive a home or school award from a category that included: Most Creative, Best Use of School and Community, Best Use of the Theme, Most Parent or Family Participation, and Most Educational.  Families and individuals who entered on behalf of their schools will receive an Apple iPad and a $1,000 donation made to the K-12 school of their choice in support of drug prevention.

“The National Family Partnership (NFP) works tirelessly to help Americans across the country come together to keep children, families and communities safe through education, networking and by sponsoring the National Red Ribbon Photo Contest,” said NFP President Peggy Sapp.  "We congratulate the winners and thank them for helping us to continue to spread our message through their beautiful and creative photos.”

Kelly Fox, SADD Advisor and Health Teacher at Braintree High School in Braintree, MA won an award for receiving the most votes in her region. 

“I really enjoy the unity that surrounds Red Ribbon Week,” she said. This initiative helps our community come together and allows us to talk about substance abuse prevention while also giving us something positive and exciting to focus on.”

For the last nine years, the Drug Enforcement Administration has co-sponsored the contest. 

“The Drug Enforcement Administration is pleased to co-sponsor the National Red Ribbon Week Photo Contest,” said Acting Administrator Uttam Dhillon. “This contest is a great way to start discussions about preventing drug abuse and drug misuse among youth at home and in school. During Red Ribbon Week, we honor the sacrifice made by DEA Special Agent Enrique “Kiki” Camarena and highlight the importance of living a drug-free life.”

More than 23,000 votes were cast in support of more than 400 contest entries.

2019 Contest Winners:

Home Winners with the most votes:
• Region 1 – Vickie Schultz – Girard, PA - Cambridge Springs Jr./Sr. High School
• Region 2 – Clayton Bradfield – Lee, FL - Madison Creative Arts Academy
• Region 3 -  Ginny Robinson – Dora, MO - Dora R-3 School
• Region 4 -  Fallon Wilson – Chelsea, OK - Chelsea High School
• Region 5 – Lynn Chambless – Tustin, CA - Calvary Christian School Santa Ana

School Winners with the most votes:
• Region 1 – Kelly Fox – Braintree, MA – Braintree High School 
• Region 2 – Jennifer Moser and Linda Romero – Miramar, FL – Glades Middle School
• Region 3 – Bev Davison – Dora, MO – Dora R-3 School 
• Region 4 – Ashley Trapp – Cypress, TX – Salyards Middle School 
• Region 5 – Jay Beckleheimer – Buena Park, CA – Arthur Corey Elementary School 

Home Judges Awards:

• Most Creative - Cammy Dupree – Scott, LA - Louisiana Virtual Charter Academy
• Most Pizazz - Brianna Brewster – Pembroke Pines, FL - Pembroke Pines Charter School - FSU Campus
• Best Use of Family and Community - Robin Rog – Chicago, IL - St. Eugene School
• Best Use of the Theme - Natalia Solares – Pembroke Pines, FL – Pembroke Pines Charter Middle School
• Most Family/Parent Representation - Betty Robinson – Hialeah, FL - Kinloch Park Middle School
• Most Educational – Arcelia Arellano – Hemet, CA - Hemet Elementary

School Judges Awards:

• Most Creative – Rachel Branagan – Munster, IN – Elliott Elementary School
• Best Use of School and Community – Lety Gonzalez – Beaumont, TX – Regina Howell Elementary School
• Best Use of the Theme – Alisa Nepp – Ringgold, GA – Ringgold Elementary School
• Most Ambitious, Lauren Andrews – Lehi, UT – Meadow Elementary School
• Most Educational – Debbi Fincher – Friday Harbor, WA – Friday Harbor High School

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