Children of parents who talk to their teens regularly about drugs are 42% less likely to use drugs than those who don't, yet only a quarter of teens report having these conversations.

Red Ribbon Campaign ® Blog

Guest Blog: The True Meaning Of This Year’s Red Ribbon Week Theme: YOLO. Be Drug Free.®

Posted on 07/05/2016 @ 01:01 PM

By Guest Blogger: Brian Green, Prevention Educator Family Resource Center of Northwest Ohio

For decades, phrases such as “one lives but once in the world,” and “carpe diem,” or “seize the day,” have encouraged people that life should be enjoyed because they will never again have a chance. Today, we have “YOLO,” or “you only live once.” Though not a new concept, the phrase has grown in popularity in recent years, particularly because of its association with music and popular culture.

For some individuals, “YOLO” has become an excuse to believe that “because we only live once, we should pursue a high-risk lifestyle of drinking and drug use.” However, these individuals are part of a minority of youth who think this way.

In American popular culture, drinking and drug use are often portrayed as a norm, where in reality they are not. Similarly, it might seem as if “YOLO” is entirely about these negative choices, but from speaking with many youths in the community, it is actually just the opposite. This was made very clear to me this recently in Columbus, Ohio at the “We Are Majority Rally, where it was obvious that a large majority of youth believe in a drug-free future.

Statistically, most youths do not use drugs and alcohol, and when they hear “YOLO,” that is the exact reason why. They know that they only have one chance at life and rather than wasting it on drugs and alcohol, they embrace healthy activities. These students take good care of their bodies and minds and refrain from engaging in unhealthy behaviors that could cause long-term damage.

Therefore, as Red Ribbon Week organizers and volunteers, we need to continue to reinforce the positive message behind “YOLO. Be Drug Free®”and inform anyone who mistakenly confuses YOLO to mean anything other than living your best life, taking care of your body and mind and being drug free.

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Mourning The Loss Of Nancy Reagan

Posted on 03/07/2016 @ 12:01 PM

The National Family Partnership (NFP), formerly the National Federation of Parents for Drug Free Youth, and its affiliates across America are deeply saddened by the loss of our former honorary chair, Nancy Reagan. The former First Lady was an inspiration and a catalyst for preventing generations of children from experiencing the devastating consequences of addiction.

Reagan served as Honorary Chair from 1980 to 1988, during her husband, Ronald Reagan’s presidency. Through her presence and promotion of many educational campaigns, such as The Chemical People, Just Say No and the Red Ribbon Campaign, Nancy Reagan served as the face of The Parent Movement, a movement in which tens of thousands of concerned parents across the US worked together to successfully reduced casual drug use by 50% between 1978 and 1991, according to the Center for Substance Abuse Prevention.

Many of NFP’s founders recall Reagan’s passion and commitment for promoting drug prevention for children. With her help, the organization’s voice was loud and clear against forces that promoted drug use as being normal and recreational.

“Nancy Reagan was a wonderful woman and we will never forget her willingness to stick her neck out for our children and her impact on kids across America,” said NFP President Peggy Sapp. “She continues to serve as an inspiration as we face the latest drug epidemic: prescription drug abuse and heroin.”

The National Family Partnership will be making a donation to the Ronald Reagan Presidential Library in honor of Reagan’s dedication to helping kids grow up safe, healthy and drug free.


THE NATIONAL FAMILY PARTNERSHIP was established in 1980 and is a national leader in drug prevention, education and advocacy. Its mission is to lead our nation’s families and communities in nurturing the full potential of healthy, drug-free youth. Red Ribbon Week is the nation’s largest and oldest drug prevention campaign. NFP created the campaign in response to the 1985 abduction and murder of DEA agent Enrique “Kiki” Camarena. In 2008, the Lock Your Meds campaign was created in response to the prescription drug abuse epidemic. Learn more about NFP at

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2016 Theme Announcement!

Posted on 02/10/2016 @ 12:01 PM

We are delighted to announce the 2016 National Red Ribbon Week Theme: "YOLO. Be Drug Free.™"

The theme was created by Kristopher Jeremiah Oakes and Logan Brehm, sixth graders at Claysburg-Kimmel Elementary School in Claysburg, Pennsylvania. Danielle Simpson, school counselor at Claysburg-Kimmel, encouraged all sixth graders at the school to submit their ideas for the Red Ribbon Week theme contest. The school will receive national recognition and $500 in Red Ribbon Theme merchandise from Nimco, Inc.

Today, the school is recognizing the students for their outstanding achievement. Stay tuned for pictures from the event and more info about the theme!

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Thank You For Your Participation!

Posted on 11/19/2015 @ 12:01 AM

Now that the voting period in the 2015 National Red Ribbon Photo Contest has ended, we'd like to take a moment to thank everyone who participated!

We received several hundred entries from homes and schools across the country - and were greatly inspired by your photos. Apparently, we weren't the only ones who loved your Red Ribbon Week photos, featuring this year's theme; close to a quarter of a million votes were cast on your behalf!

We look forward to announcing contest winners on December 4th.

Thanks to all who participated, whether by entering, voting or spreading the word. Your involvement in this contest helped spread the drug free message in homes, neighborhoods, schools and communities.

Special thanks to our generous co-sponsors, the Drug Enforcement Administration.

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It's Red Ribbon Week!

Posted on 10/23/2015 @ 01:00 PM

It's Red Ribbon Week® (October 23-31)! Thirty years ago, DEA Special Agent Kiki Camarena was kidnapped, tortured and murdered in Mexico. Kiki's death was the catalyst that led to the creation of the Red Ribbon Campaign, now the oldest and largest drug prevention program in the US. We know Kiki would be proud of the millions of people participating in drug free celebrations in his honor in schools and communities across the country and beyond. This year's theme, "Respect Yourself. Be Drug Free.™", created by a middle school student in Ohio, sends a powerful, positive message to our children - and we invite you to join us in spreading that message.

Enter The 5th Annual Red Ribbon Photo Contest

We are giving out $20,000 to schools across America. We invite you to enter the contest. Watch our video one-minute video and share it!

Other Ways To Spread The Message

We look forward to your participation!

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