Children of parents who talk to their teens regularly about drugs are 42% less likely to use drugs than those who don't, yet only a quarter of teens report having these conversations.

Red Ribbon Campaign ® Blog

Mourning The Loss Of Nancy Reagan

Posted on 03/07/2016 @ 12:01 PM

The National Family Partnership (NFP), formerly the National Federation of Parents for Drug Free Youth, and its affiliates across America are deeply saddened by the loss of our former honorary chair, Nancy Reagan. The former First Lady was an inspiration and a catalyst for preventing generations of children from experiencing the devastating consequences of addiction.

Reagan served as Honorary Chair from 1980 to 1988, during her husband, Ronald Reagan’s presidency. Through her presence and promotion of many educational campaigns, such as The Chemical People, Just Say No and the Red Ribbon Campaign, Nancy Reagan served as the face of The Parent Movement, a movement in which tens of thousands of concerned parents across the US worked together to successfully reduced casual drug use by 50% between 1978 and 1991, according to the Center for Substance Abuse Prevention.

Many of NFP’s founders recall Reagan’s passion and commitment for promoting drug prevention for children. With her help, the organization’s voice was loud and clear against forces that promoted drug use as being normal and recreational.

“Nancy Reagan was a wonderful woman and we will never forget her willingness to stick her neck out for our children and her impact on kids across America,” said NFP President Peggy Sapp. “She continues to serve as an inspiration as we face the latest drug epidemic: prescription drug abuse and heroin.”

The National Family Partnership will be making a donation to the Ronald Reagan Presidential Library in honor of Reagan’s dedication to helping kids grow up safe, healthy and drug free.


THE NATIONAL FAMILY PARTNERSHIP was established in 1980 and is a national leader in drug prevention, education and advocacy. Its mission is to lead our nation’s families and communities in nurturing the full potential of healthy, drug-free youth. Red Ribbon Week is the nation’s largest and oldest drug prevention campaign. NFP created the campaign in response to the 1985 abduction and murder of DEA agent Enrique “Kiki” Camarena. In 2008, the Lock Your Meds campaign was created in response to the prescription drug abuse epidemic. Learn more about NFP at

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2016 Theme Announcement!

Posted on 02/10/2016 @ 12:01 PM

We are delighted to announce the 2016 National Red Ribbon Week Theme: "YOLO. Be Drug Free.™"

The theme was created by Kristopher Jeremiah Oakes and Logan Brehm, sixth graders at Claysburg-Kimmel Elementary School in Claysburg, Pennsylvania. Danielle Simpson, school counselor at Claysburg-Kimmel, encouraged all sixth graders at the school to submit their ideas for the Red Ribbon Week theme contest. The school will receive national recognition and $500 in Red Ribbon Theme merchandise from Nimco, Inc.

Today, the school is recognizing the students for their outstanding achievement. Stay tuned for pictures from the event and more info about the theme!

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Thank You For Your Participation!

Posted on 11/19/2015 @ 12:01 AM

Now that the voting period in the 2015 National Red Ribbon Photo Contest has ended, we'd like to take a moment to thank everyone who participated!

We received several hundred entries from homes and schools across the country - and were greatly inspired by your photos. Apparently, we weren't the only ones who loved your Red Ribbon Week photos, featuring this year's theme; close to a quarter of a million votes were cast on your behalf!

We look forward to announcing contest winners on December 4th.

Thanks to all who participated, whether by entering, voting or spreading the word. Your involvement in this contest helped spread the drug free message in homes, neighborhoods, schools and communities.

Special thanks to our generous co-sponsors, the Drug Enforcement Administration.

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It's Red Ribbon Week!

Posted on 10/23/2015 @ 01:00 PM

It's Red Ribbon Week® (October 23-31)! Thirty years ago, DEA Special Agent Kiki Camarena was kidnapped, tortured and murdered in Mexico. Kiki's death was the catalyst that led to the creation of the Red Ribbon Campaign, now the oldest and largest drug prevention program in the US. We know Kiki would be proud of the millions of people participating in drug free celebrations in his honor in schools and communities across the country and beyond. This year's theme, "Respect Yourself. Be Drug Free.™", created by a middle school student in Ohio, sends a powerful, positive message to our children - and we invite you to join us in spreading that message.

Enter The 5th Annual Red Ribbon Photo Contest

We are giving out $20,000 to schools across America. We invite you to enter the contest. Watch our video one-minute video and share it!

Other Ways To Spread The Message

We look forward to your participation!

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Red Ribbon Week 2015 Launches 5th Annual Photo Contest: "Respect Yourself. Be Drug Free"

By Amy Goldstein on 10/01/2015 @ 11:04 AM

Today is the day! The National Family Partnership (NFP), invites families and schools across America to participate in its 5th Annual National Red Ribbon Week Photo Contest. Entries are now being accepted. The contest, which is co-sponsored by the DEA, will be held in conjunction with the 30th Annual Red Ribbon Week (October 23-31).

“Students will once again take the Red Ribbon Campaign prevention message into their homes, neighborhoods and schools with this contest,” said NFP President Peggy Sapp. “It’s a fun and creative way for parents and schools to educate children about the dangers of drug use while they decorate their homes and schools using this year’s theme, “Respect Yourself. Be Drug Free.”

Entries will be accepted through Nov. 3 and the winners will be announced on December 4.This year, $20,000 will be awarded to schools in ten regions across the country.

Check Out This Video About The Contest

Here's how to enter:

  • Students and families decorate their home’s front door, mailbox or fence with a double-looped red ribbon and the theme, “Respect Yourself. Be Drug Free.”
  • Schools (K-12) may decorate their school campus with a double-looped red ribbon and the theme, “Respect Yourself. Be Drug Free.” Decorations should be in a visible location on the school campus.
  • Take a photo with your decoration and upload it to October 1 (12:00 am ET) to November 3 (11:59pm ET). You must be 18 years or older to upload the photo and can do so from any desktop or mobile device.
  • Ask family and friends to vote for your entry beginning November 4 (12:00am ET) to November 18 (11:59pm ET). The winners will be announced December 4th.
  • 10 Families in the Home Decoration category with the most votes in each region will win an iPad for the family and $1,000 to be used towards drug prevention at a K-12 school of their choosing.
  • 10 schools in the School Decoration category with the most votes in each region will win an iPad (for the school employee or PTA member who entered on behalf of the school) and $1,000 to be used towards drug prevention at the school.

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