Children of parents who talk to their teens regularly about drugs are 42% less likely to use drugs than those who don't, yet only a quarter of teens report having these conversations.

Just Examine It

Objective
Learn Essential Information

Analyze the effects of advertising and the media in shaping attitudes about: perception of violence

Background
Using the "Commercial Tips" as a checklist, the groups attain at least 80% in their created commercial.

Activities
Ask the class to identify current popular slogans from ads that promote negative or risky health behaviors. Provide clips from magazines, television, and/or newspapers to assist in the discussion. Provide some that promote violence such as an ad encouraging the viewing of a show that contains violence.

Divide the class into groups of four and direct groups to transform popular media slogans into healthful ones. Explain that health includes mental and social as well as physical health. Using the Student Activity Sheet "Commercial Tips," present the steps to creating an effective advertisement. Ask each group to create a commercial using their new health promotion slogans and perform it for the class.

Instruct the class to rate each presentation using the Commericial Tips as a check list. Discuss how the media influences people to take certain actions (buy a product, use a service, try an activity). Ask students: "What do you need to think about as you view and respond to advertisements?

Resources
Student Activity Sheet: "Commercial Tips", Clips from magazines, television and/or newspapers that promote negative or risky health behaviors (1 for each 4 students).

Teacher Tips
Suggested definition of violence: Any mean word, look, sign or act that hurts a person's body, dignity, or things.

Source
Division of No Child Left Behind Program Coordination, Texas Education Agency, Texas D.A.V.E.

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