Children of parents who talk to their teens regularly about drugs are 42% less likely to use drugs than those who don't, yet only a quarter of teens report having these conversations.

Red Ribbon Campaign ® Blog

Does Vaping put you at higher risk for contracting Covid-19?

Posted on 03/25/2020 @ 02:49 PM

Because it attacks the lungs, the virus could pose a serious threat to those who smoke or vape. People with opioid use disorder and methamphetamine use disorder may also be vulnerable due to those drugs' effects on respiratory and pulmonary health.    Read more here: COVID-19

The Red Ribbon Campaign has partnered with the Lung Love Foundation in order to bring you the facts about the dangers of vaping. The organization was started after its founder, Chance Ammirata nearly died after Juuling.  To learn more about the organization visit:

Click the link to watch Chance’s CBS News interview: Chance's story.

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Enrique Camarena Red Ribbon Award Recipient

Posted on 02/26/2020 @ 08:03 AM

Sunny Lofton, Principal of La Vista Center in Fair Oaks, California is the 2020 recipient of the Enrique Camarena Red Ribbon Award. The annual award recognizes and honors individuals who have made a significant contribution to the field of drug prevention, and the winner personifies Agent Camarena’s belief that one person can make a difference.

He was nominated for the award by La Vista school counselor Trudy Boyd who described him as a role model for all students to follow. “He is friendly, upbeat and happy and will go out of his way to help the students in any way he can,” she said. “Sunny takes on any situation given to him and manages it in order to attain the best possible outcome.”

A second year Principal at La Vista Center, Sunny has welcomed several outside groups to the school to present information about drug prevention and intervention. In addition to encouraging others to stay drug-free, he is also an advocate of sports programs and work projects designed to keep students’ minds active. Sunny also makes it a priority to get the school’s therapists involved when a student struggles with drug use and addiction. “I attempt to use alternative discipline measures instead of just suspension for those who are caught with drugs or alcohol in their possession.”  He said. He also implemented the use of an app that allows students to stay anonymous when they want to report drug use on campus. He often uses the slogan “Find Your Path” and tries to help his students find their individual and unique ways to be successful. His message for schools and teachers is to recognize their impact and influence over their students’ lives. “Kids are at risk now more than ever,” he said. “And while drugs like marijuana and the use of vaping are on the rise, I am still fighting the fight!”

If you know someone who is an outstanding contributor to the field of drug prevention in your community, you may nominate them by completing the Enrique Camarena award form located inside the School Planning Guide. You can download it here:

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Red Ribbon Fridays

Posted on 02/21/2020 @ 08:47 AM

Teachers, we want to hear from your students. Ask them to think of a time when they took an opportunity to encourage someone to stay drug free.

  • What were the circumstances?
  • How did it turn out?
We’d like to hear their story. Have them send us their name, grade and school name and they could be featured online and receive a discount on Red Ribbon merchandise. Email us at: by Friday, February 28.

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Red Ribbon Campaign Announces 2020 National Red Ribbon Week Theme

Posted on 02/03/2020 @ 10:30 AM

New Theme is: “Be Happy. Be Brave. Be Drug Free.” ™

Miami (February 3, 2020) – The Red Ribbon Campaign unveiled its new 2020 Red Ribbon Theme, “Be Happy. Be Brave. Be Drug Free. ™” which was chosen from hundreds of submissions through a national contest, and will be used throughout 2020 in thousands of schools and communities across America.

Submitted by Tricia Nelson, a Physical Education Teacher at Locust Corner Elementary School in Cincinnati, the theme will help amplify the campaign’s mission which is to encourage children, families and communities to live healthy, safe and drug-free lives. The theme will especially be highlighted during Red Ribbon Week®, the nation’s oldest and largest drug prevention program, taking place each year from October 23 through 31st .

A first year Elementary School teacher, Tricia aims to instill hope and strength in her students. “I often tell my students that they are brave and strong, especially if they are having a hard time with a new activity,” she said. She emphasized the importance of the Red Ribbon Campaign’s message which she hopes will resonate when challenges arise. “I love how the campaign starts a difficult conversation between students and teachers,” she said. “I hope that when faced with tough decisions, students look back, remember Red Ribbon Week and make healthy choices.”

Last year, Tricia’s students participated in a dress up day called “Sock it to Drugs.” Students also discussed making healthy choices and talked about their future hopes and dreams. “I really would like the theme to inspire others for use as their mantra. Bravery is not just for superheroes.”

Each year the National Family Partnership (NFP) sponsors the Red Ribbon Theme Contest by inviting Americans across the country to submit a unique slogan that captures the essence and mission of the campaign.

“We really strive to give educators and students a chance to shape the campaign in a way that is meaningful and relevant to the community each year,” said Peggy B. Sapp, NFP President. “So many of our youth are fascinated by superhero culture from Superman and Wonder Woman to Captain Marvel and Spider-Man. It’s only fitting that this year we encourage them to be happy, brave and drug free.”

Theme submissions are accepted beginning January 1 through December 2. Winners receive national recognition and $500 worth of Red Ribbon Week themed merchandise for their local K- 12 school. Individuals who are interested in purchasing Red Ribbon Themed products should visit, the official supplier of the Red Ribbon Campaign.

Get involved! Share your Red Ribbon plans/events here. Check out our 2020 Red Ribbon Planning guide here, and get a head start on purchasing your Red Ribbon themed supplies by visiting, the official supplier of Red Ribbon Campaign themed merchandise.

About the National Family Partnership

The National Family Partnership was established in 1980 and is a national leader in drug prevention, education and advocacy. Its mission is to educate families, and to help kids grow up safe, healthy and drug free, through the promotion of two national campaigns: Red Ribbon Week® and the Lock Your Meds campaign for prescription drug abuse awareness. Learn more about Red Ribbon Week at, Lock Your Meds at and NFP at

About the Red Ribbon Campaign

The Red Ribbon became a symbol for drug prevention in 1985, in response to the murder of DEA Special Agent Enrique “Kiki” Camarena. Informed Families started the first county-wide Red Ribbon campaign in 1986. In 1988, NFP sponsored the first National Red Ribbon Week® celebration. Today, the Red Ribbon serves as a catalyst to mobilize communities to educate youth and encourage participation in drug prevention activities. Since that time, the campaign has reached millions of U.S. children and families.

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Have You Heard of the Dry January Challenge?

Posted on 01/13/2020 @ 01:15 PM

Have you heard of the Dry January Challenge? Dry January is a campaign urging people to abstain from alcohol during the month of January. Learn more about how taking a break from drinking for 30 days can lead to lasting health benefits. 

Click Here

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